Appointa.
All-in-one booking · Free website · AI receptionist

Your front desk,
fully handled.

Appointa takes deposits, sends reminders, collects reviews, wins back quiet weeks and answers every enquiry with an AI receptionist — and gives you a free website. One calm system, from £79/month.

Get startedWatch the 2-min demo
No setup fee Live the same day Cancel anytime

Appointa dashboard preview

Screenshot placeholder — drop in a real product capture here.

Trusted by appointment businesses across the UK

40%

fewer no-shows with deposits + reminders

more Google reviews on autopilot

24/7

enquiries answered by AI

£0

extra for your website

Everything in one place

Seven jobs your front desk does — all on autopilot

Appointa quietly runs the admin that fills your diary and protects your time, so you can stay with your clients.

Collect deposits automatically

Take a deposit the moment a client books. No-shows drop, your calendar protects itself, and you get paid for the time you set aside.

Automated booking reminders

Friendly SMS and email reminders go out on autopilot, so clients turn up on time and your front desk stops chasing.

Automated Google reviews

After every visit, Appointa nudges happy clients to leave a Google review — quietly building the reputation that wins the next booking.

Connect your calendar

Two-way sync with Google and Outlook keeps every appointment in one place. Availability updates the instant something changes.

Bookings, clients & history in one place

See today at a glance, open any client to their full visit history, notes and spend. A calm, complete view of your business.

Automated rebooking outreach

Appointa spots clients who haven't been back and reaches out to bring them in again — turning quiet weeks into booked ones.

Powered by AI

AI chat widget on your site

An AI receptionist answers questions, quotes treatments and books appointments around the clock — so no enquiry goes cold.

How it works

Live in a day, not a quarter

No long migration, no agency. Three simple steps and your front desk runs itself.

01

Book a quick demo

Pick a time that suits you — booked through Appointa itself, so you'll feel the product before you've even started.

02

We set you up

Guided onboarding imports your services and hours, connects your calendar, and publishes your free website.

03

It's handled

Deposits, reminders, reviews and rebooking run on autopilot. You focus on clients; Appointa runs the front desk.

Included, not extra

A free website that books for you

Every plan comes with a professional website wired straight into your booking system — and the AI receptionist lives on it. No separate web bill, no plug-ins to manage. Just a site that turns visitors into booked appointments.

A free website, included

Every Appointa plan comes with a professional, fast website wired straight into your booking system — no extra cost, no separate web bill.

Guided onboarding

A built-in onboarding flow sets up your services, hours and reminders for you. You're taking bookings the same day, not next month.

Example website

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Drop in screenshots of the example clinic websites here.

Appointa AI receptionist

Online · replies instantly

Hi! Do you have anything for lip filler this Friday?
We do — Friday at 2:15pm or 4:00pm with Dr. Amara. A £30 deposit secures it. Shall I book the 2:15?
Yes please, the 2:15.
Booked ✨ You'll get a reminder the day before. See you Friday!
The AI receptionist

Never miss another enquiry

Appointa's AI chat widget sits on your website and answers questions, quotes treatments and books appointments — day or night, while you're with a client or fast asleep. It only ever speaks in your voice, and it always knows your real availability.

  • Answers FAQs and quotes treatments instantly
  • Books straight into your live calendar
  • Captures the enquiry even after hours
Loved by busy clinics

Quietly running front desks everywhere

Placeholder quotes — swap in real customer testimonials when you have them.

No-shows used to cost us a fortune. Deposits and reminders alone paid for Appointa in the first fortnight.
C

Placeholder — Clinic Owner

Aesthetics clinic, Manchester

The AI chat answers clients at 11pm and books them in. It genuinely feels like an extra receptionist.
P

Placeholder — Practice Manager

Physiotherapy, Leeds

The rebooking nudges quietly refill our quiet weeks. We didn't change anything — the diary just filled up.
F

Placeholder — Founder

Skin & wellness studio, Bristol

Our Google reviews tripled in two months without us asking a single client face to face.
D

Placeholder — Director

Dental & facial aesthetics, London

Pricing

Simple plans that scale with you

Starter, Growth and Pro — every plan includes your website, booking system and AI receptionist. Pick the one that fits; upgrade anytime.

Starter

Everything a solo practice needs to go live.

£79/mo

billed £948/yr

Founding rate — £69/mo locked forever for the first 100 clinics.

Book a demo
  • 1 practitioner
  • 200 SMS / month
  • 100 AI chats / month
  • AI-built website, published live
  • Online booking system
  • Stripe deposit collection
  • SMS + email reminders
  • Unlimited client records (CRM)
  • AI chat widget on your site
  • Two-way calendar sync
  • Guided onboarding & setup
Most popular

Growth

For growing teams that want it all automated.

£149/mo

billed £1,788/yr

Book a demo
  • Up to 5 practitioners
  • 500 SMS / month
  • 300 AI chats / month

Everything in Starter, plus:

  • Automated Google review requests
  • WhatsApp integration
  • Custom domain included
  • Remove the Appointa. badge

Pro

Multi-location and scale, fully handled.

£249/mo

billed £2,988/yr

Book a demo
  • Unlimited practitioners
  • 1,500 SMS / month
  • Unlimited AI chats

Everything in Growth, plus:

  • Multi-location support
  • API access
  • Priority support

No setup fee, no per-booking fees — bookings are always unlimited. Every plan comes with generous monthly SMS and AI allowances, and if you ever exceed them we'll never cut you off; fair, transparent usage rates apply.

FAQ

Questions, answered

Starter is built for solo practitioners going live — your website, booking system, deposits, reminders and AI chat widget. Growth adds automated Google review requests, WhatsApp and a custom domain for teams up to five. Pro adds multi-location support, API access and priority support. Every plan includes your website and the AI receptionist.

Yes — we'll walk you through everything in a personal demo, booked through Appointa itself. You'll experience exactly how it feels for your clients before you sign up, and we'll tailor the setup to your business.

Yes. Every Appointa plan includes a professional website wired directly into your booking system, at no extra cost. There's no separate web design or hosting bill.

Most businesses are live the same day. Guided onboarding walks you through your services, hours and reminders, and connects your calendar for you.

You're never cut off. Usage beyond your monthly allowance is billed at 5p per SMS and 8p per AI chat conversation on your next invoice, and your current usage is always visible in your dashboard. Bookings themselves are unlimited, with no per-booking fees.

Appointment-based businesses — aesthetics and skin clinics, physio and chiro practices, dental, spa, wellness and beauty studios. If clients book time with you, Appointa is built for you.

Yes. Appointa is a rolling subscription. There's no long contract and no exit fee.

Let Appointa handle it.

See it for yourself — your demo is booked through Appointa, so you'll feel exactly how effortless it is for your clients. From £79/month, website included, cancel anytime.

Booked with Appointa — naturally.